How to Choose the Right Finish for Your Print Project

Choosing the right finish is one of the most important decisions in any print project. While design and paper stock matter, the finish is what gives your printed piece its final character: from subtle elegance to bold luxury. At Lauprint, we offer a range of professional finishes that help you make the right impression.

Here’s a breakdown to help you pick the perfect one for your brand or event.

1. Matte Finish – Subtle and Sophisticated

A matte finish offers a soft, glare free look that feels elegant and refined. It’s ideal for professional folders, wedding invitations, and business cards where a clean, muted aesthetic is preferred.

Best for: Modern brands, soft color palettes, luxury feel

🖤 Lauprint Recommends: Pair it with Raised Spot UV for contrast.

2. Glossy Finish - Bold and Vibrant

Glossy finishes make colors pop and images shine. This is a great option for marketing flyers, postcards, and anything visual. Gloss adds energy and impact.

Best for: Visual promotions, real estate, product showcases

🎨 Lauprint Recommends: Use with photo-heavy designs for best effect.

3. Raised Spot UV – Tactile Highlights

Raised Spot UV applies a clear, elevated varnish over specific parts of your design like a logo or headline. It adds texture and a glossy contrast to matte surfaces.

Best for: Subtle branding impact, tactile experiences, minimalist designs

👆 Lauprint Recommends: Works beautifully on black or dark matte paper.

4. Raised Foil – Premium Shine & Texture

Raised Foil brings a luxurious metallic finish with texture. Available in gold, silver, rose gold and more, it’s perfect for high-end branding and events.

Best for: Business cards, wedding stationery, luxury marketing

💎 Lauprint Recommends: Use sparingly to highlight key details and elevate perception.

5. Soft-Touch Laminate – Velvet-Like Feel

This finish provides a buttery, soft texture that feels premium in hand. It reduces glare while enhancing the tactile experience.

Best for: High-end packaging, premium folders, gift cards

🤲 Lauprint Recommends: Combine with foil or spot UV for multi-sensory appeal.

Final Tips for Choosing the Right Finish

🟡 Think about your audience. What emotions or associations do you want to evoke.

🟡 Balance cost with impact. Not every project needs raised foil but using it on your logo might make all the difference.

🟡 Learn more about impactful folder design. in First Impressions and the Underrated Power of Presentation Folders.

 🟡 Discover how Elevate Your Brand with Custom Printing Solutions.

Ready to Elevate Your Print?

👉 Explore all our premium finishes and customization options at Lauprint.com. Whether you’re printing for business, weddings, or gifts we’ll help you choose the right touch!